I'm a member of "Hookit" (website listed in the article) and it's helped me a lot in requesting sponsorships. When you start an account, you fill out an application which is used to submit sponsorship requests through the website. You will also fill out your events you have competed in and track your results as well as posting your practice sessions. There are alot of great reputable companies involved with the website. It's a great tool for racers at any level; especially with the tough economic times.